Fitbit Ionic: adidas Edition Smartwatch Launched

When Apple launched the Apple Watch, they managed to partner up with Nike where they also released the Apple Watch Nike+, which is essentially the Apple Watch with a special Nike band and some software features. It looks like Fitbit has since done the same, except with Nike’s competitor Adidas.

The company has officially announced the Fitbit Ionic: adidas Edition smartwatch. As the name implies, this is a collaboration between Fitbit and Adidas where for the most part, it is still the same Fitbit Ionic that was launched last year. However it will launch with a specially designed watch band that will exclusive to this particular edition. It will also come with a custom Adidas-designed clock face.

However it won’t be just a superficial change as the Fitbit Ionic: adidas Edition will also come with the adidas Train app that includes on-screen workouts that users can follow. The app will be exclusive to the smartwatch and according to Fitbit, “Each of the workouts are carefully constructed by a team of adidas performance experts with years of experience in movement-based training, and focus on foundational movements that have been found to help runners and athletes overall achieve their performance goals.”

In terms of pricing and availability, the Fitbit Ionic: adidas Edition will be available on the 19th of March where it will be priced at $329.95. Pre-orders are also currently being accepted via Fitbit’s website.

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